The Challenge
Driptell is a SaaS company based in Dubai with 25 employees and AED 12M+ in annual recurring revenue. The company was growing fast, adding new customers every month, but the finance team was struggling to keep up with the reporting demands that come with rapid growth.
Every quarter, the CEO and finance lead would spend 2 full days preparing financial reports for board meetings. They would export data from Zoho Books, build P&L and Cash Flow summaries in spreadsheets, calculate burn rate and runway manually, and format everything into a presentable deck. By the time the board saw the numbers, they were already stale.
- 2 full days spent preparing financial reports for each board meeting
- Burn rate and runway calculated manually in spreadsheets
- No automated way to detect spending anomalies or risks
- Board members saw financial data that was already weeks old
The Solution
Driptell connected Zoho Books and had their dashboard ready in under 5 minutes. The impact was immediate: P&L, Balance Sheet, and Cash Flow statements were generated automatically. Cash runway showed exactly 8.2 months of runway based on actual bank transactions, not estimates.
But the real game changer was the smart alerts. Within the first month, the dashboard flagged three spending anomalies that the finance team had missed: a vendor billing increase that went unnoticed, a subscription renewal at a higher rate, and unusual concentration of revenue from a single client. Each of these would have been caught eventually, but by then the financial impact would have been much larger.
The CEO now opens the dashboard at the start of every board meeting instead of presenting slides. Board members see live data, ask questions in real time, and drill into any number that interests them.
Key Results
Board reporting
2 days to 5 min
Financial reports that took 2 full days to prepare manually are now live and always current.
Cash runway
8.2 months tracked live
Runway calculated from actual bank transactions, not spreadsheet estimates. Updated automatically with every sync.
Risks caught early
3 in first month
Smart alerts flagged spending anomalies and concentration risk that would have gone unnoticed for weeks.
“Our board used to wait days for financial updates. Now I open the dashboard at the start of the meeting and everything is live. The smart alerts caught three issues in the first month that we had completely missed. This tool pays for itself.”
Khalid Hassan
CEO & Co Founder, Driptell
What They Use Most
- Cash runway and burn rate for investor and board conversations
- Financial statements for quarterly board meetings
- Smart alerts for spending anomalies and vendor changes
- Revenue breakdowns to monitor client concentration risk