The Challenge
Huriwegen is a trading and distribution company operating out of Dubai, managing multiple product lines across the GCC region. With over 40 employees and AED 25M+ in annual revenue, the finance team was under constant pressure to produce accurate, timely financial reports.
Every Monday morning, the finance team would sit down with Zoho Books exports and manually build financial summaries in spreadsheets. P&L by product line, cash position updates, receivables aging reports. The process took 15+ hours each week, and by the time reports were ready, the data was already outdated.
- 15+ hours weekly spent on manual financial reporting
- No real time visibility into cash position or receivables
- Overdue invoices often went unnoticed for weeks
- Management decisions based on data that was days old
The Solution
Huriwegen connected their Zoho Books account to CFO Dashboard in under 5 minutes. Within seconds, their entire financial picture was live: P&L, Balance Sheet, Cash Flow, AR/AP Aging, and 30+ metrics all updating automatically.
The AR Aging dashboard became their most used feature. For the first time, the team could see exactly which customers had overdue invoices, how long each amount had been outstanding, and which accounts were at risk. Instead of discovering overdue invoices weeks later in spreadsheets, they now caught them within days.
The finance team went from spending every Monday on reports to spending that time analyzing insights and making decisions. The reports build themselves now.
Key Results
Reporting time saved
60+ hours/month
Finance team reclaimed 15+ hours every week previously spent building manual reports.
Overdue receivables
Down 92%
AR Aging visibility helped the team catch and follow up on overdue invoices within days instead of weeks.
Cash visibility
Real time
Cash runway and burn rate analysis gave management confidence in financial planning for the first time.
“We used to spend every Monday morning building financial reports. Now the dashboard does it for us, and we spend that time actually making decisions. The AR aging view alone paid for the tool in the first month.”
Omar Al Rashid
Finance Manager, Huriwegen
What They Use Most
- AR Aging dashboard to track overdue receivables by customer
- Cash runway analysis for quarterly planning
- P&L breakdowns by revenue category to evaluate product line performance
- Smart alerts for spending anomalies and concentration risk